335 exhibitors, an Ethical Style label, and a clear message: sustainability is no longer a niche topic – it is a central purchasing criterion. At the Frankfurt consumer goods fairs 2026 (Ambiente, Christmasworld, Creativeworld), it became evident: Swiss retailers who invest in sustainable products have a measurable competitive advantage.
What Is Behind the Ethical Style Label?
For over ten years, Messe Frankfurt has awarded the Ethical Style label to exhibitors and products meeting strict sustainability criteria. An international jury of experts evaluates companies based on clear standards:
- Circular materials: Products made from recycled, renewable, or biodegradable raw materials
- Resource-efficient production: Reduced energy and water consumption in manufacturing
- Artisan tradition: Traditional crafting methods that preserve local craftsmanship
- Fair working conditions: Socially responsible supply chains and fair wages
- Re- and upcycling design: New products made from reused materials
In 2026, a total of 335 exhibitors carried the label – 32 of them at Christmasworld alone. 123 companies were newly evaluated. The label is valid for three years and can be awarded to individual products, entire product lines, or whole companies.
Swiss Consumers Expect Sustainability
In Switzerland, sustainability has long ceased to be a "nice-to-have." Studies show that Swiss consumers are willing to pay more for sustainable products – especially in gift items, decoration, and household goods. According to the Swiss Retail Federation (Handelsverband Schweiz), transparent communication of sustainability aspects is among the critical success factors for retail in 2026.
What your customers specifically expect:
- Transparent origin: Where does the product come from? Under what conditions was it manufactured?
- Durability over disposability: Quality products that last multiple seasons
- Regional and European production: Short supply chains, production in Europe rather than the Far East
- Less packaging: Minimalist, recyclable packaging instead of excess plastic
Practical Tips: Communicating Sustainability In-Store
Stocking a sustainable range is the first step. The second: making it visible to your customers. Here are proven measures:
- Dedicated store section: Create a "Sustainable" corner with special branding and signage
- Storytelling at the shelf: Small info cards that tell the story behind the product – origin, material, craftsmanship
- Online and social media: Feature sustainable products prominently in your webshop and on Instagram – this generates attention and trust
- Advisory expertise: Train your team so they can competently explain sustainability advantages
European Quality Products as a Sustainability Advantage
As a B2B wholesaler, Victory Switzerland sources its products from established European manufacturers such as CEPEWA, OOTB, and WERM – all German suppliers with high quality standards. This means:
- Short supply chains: Germany to Switzerland instead of Asia to Switzerland – significantly lower carbon footprint
- EU quality standards: Strict European regulations for materials, safety, and labor rights
- Traceable supply chains: Transparent value chains from production to your store
Conclusion: Sustainability Is Good Business
The Frankfurt fairs 2026 have shown: sustainability is not only ethically right but economically sound. Swiss retailers who consciously choose sustainable, European quality products strengthen their customers' trust – and clearly differentiate themselves from the competition.
Discover our range of European quality products in our B2B shop. From Christmas decorations to spring items and summer products – high quality, sustainable, and from Europe.